The aparthotel is an immensely popular hotel on Sheikh Zayed Road. It is minutes from Dubai International Financial Centre (DIFC) and provides direct access to the Dubai Media and Internet Cities and the Jebel Ali Free Zone. The World Trade Center is some 800 m away, Jumeirah Beach roughly 2 km away and Dubai International Airport approximately 13 km from the hotel.

The apartment hotel has 160 rooms, including 120 studios and 20 double rooms, which are located on 20 storeys and are reachable by lift. English-speaking staff at the reception desk in the lobby are ready to assist you with check-in and check-out. Amenities include a baggage storage service, a safe and a currency exchange service. Wireless internet access (for a fee) is provided in public areas. The tour desk offers assistance with booking excursions. The hotel has a range of facilities for guests with disabilities. Wheelchair-accessible facilities are available. There are also a number of shops that make for great strolling and browsing. Guests arriving by car can park their vehicles in the garage (for a fee) or in the car park. Further services include a 24-hour security service, a babysitting service, a childcare service, medical assistance, a transfer service, room service (for a fee), an alarm call service, a laundry service, a hairdresser and a coin-operated laundry. Complimentary newspapers are available. The business centre is on hand for guests' business requirements and provides a fax machine.